A HA HA
at Project space, Jerwood, London, Exhibition: 29 October - 14 December 2009
'A HA HA' is an installation of new work by Laura Eldret specifically made for the project space. It consists of a series of double-sided green flags, each of which contains palindromes and words of multiple meanings, that can be read from both sides and construction is dictated by this necessity. These are suspended from beams, intervening playfully into the space. The work directly addresses and involves the viewers who can see the work in a fleeting moment or sit and contemplate it as they crane their necks to read the words hovering above them.
'A HA HA' is a development of Eldret's interest in paradoxes and mis-communicated language. The title further illustrates this - "ha ha" describes both an expression of laughter and a man-made geographical feature or trench. Her work is also concerned with how members of the audience apply their own histories and understandings to the work.
Eldret is intrigued by the elusive instant in which "art" actually occurs - in the mind of the artist, in the head of the spectator, when words are written, letters read, spectacles experienced or ideas thought.
To accompany this
exhibition Laura Eldret has produced a limited edition poster in collaboration
with Alexandre Bettler www.aalex.info
Images by photographer Dan Weill